In this episode, Cannon and Claudia sit down with Justin Roethingshofer, founder of Own It Coaching, to explore how health can be a significant competitive advantage for business owners. Justin shares his personal and professional journey, from striving to be an NHL player to becoming a high-performance health consultant. Learn about his unique methods that empower clients to heal and thrive, and how he integrates clarity of vision and commitment to transform both personal health and business performance. Tune in for insights on optimizing energy, the importance of personalized and preventative health measures, and practical advice for maintaining peak performance in your business.

00:00 Introduction to Health as a Competitive Advantage
00:35 Meet Justin Roethingshofer: Founder of Own Eight Coaching
02:20 Justin's Journey: From NHL to Health Consultancy
07:07 The Philosophy Behind Personalized Health
13:41 Building Own IT Coaching: Challenges and Breakthroughs
22:28 The Role of Mentorship and First Hires
24:47 Delegating to Focus on Core Strengths
26:05 Learning from Mistakes and Focusing on Client Experience
27:12 The Importance of Marketing and Personal Sacrifices
27:55 Celebrating Milestones and Telling Client Stories
28:51 Funding the Startup and Reinvesting Profits
29:31 Commitment to Excellence and Client Experience
31:45 Future Vision and Expanding Health Houses
34:28 Personalized Health and Preventative Care
36:29 The Concept of Age and Biological Health
38:27 Final Thoughts and Contact Information
39:11 Studio Wrap-Up and Key Takeaways