SUMMARY
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Yvonne DiVita is an author, book coach, author advisor, and overall book whisperer. She loves helping women especially share their stories and speak louder than ever before.

Today, Yvonne joins the show to share how she helps entrepreneurs and successful business professionals enhance their brand, generate leads & market their business by writing a book. Jonathan and Yvonne touch on the evolution of the publishing industry, the pros and cons of traditional publishing versus print on demand, and the process of pulling stories out of people.

TAKEAWAYS
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01:10 – Jonathan takes a moment to read a five-star review and encourages listeners to leave their own reviews
01:51 – Jonathan introduces today’s guest, Yvonne DiVita, who joins the show to share early financial lessons she learned from her mother and the value of building a neighborhood out of your network
10:23 – Yvonne’s passion for writing and what led to Nurturing Big Ideas
18:38 – The evolution of the publishing industry
25:00 – Benefits from going the traditional publisher route versus print on demand
29:52 – Pulling stories out of people and the value Yvonne provides to her clients
34:43 – Identifying authors to work with
39:09 – Ways to turn your book into revenue
41:07 – The importance of your message and Yvonne’s latest projects
45:21 – The last thing Yvonne changed her mind about and one thing she would like others to know about her

QUOTES
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“A lot of what had to happen in the home fell on my shoulders. So, I lost a lot of my childhood because I was busy cleaning, cooking, and taking care of my brother and sister.” (07:10) (Yvonne)

“I think that when we open our minds to that idea of having a network that is extended, and building a neighborhood of people through that network, it becomes a really powerful and wonderful thing.” (09:44) (Yvonne)

“A lot of authors and writers, while they graduated sixth grade and can put a paragraph together, they don’t understand where to put the power words. They don’t understand that maybe this particular word doesn’t work for their audience. They’re still writing from the mindset of, ‘This is my book.’ And at Nurturing Big ideas we say, ‘Yes, it’s your book, but it’s for the reader. You’re not writing it so you can publish it and put it on your bookshelf. You’re writing it because you want other people to buy it, read it, and do something. You don’t just want them to read it.’” (20:20) (Yvonne)

“Nobody wants to read a report. Let’s tell some stories. ” (31:41) (Yvonne)

ABOUT MINDFUL MONEY
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Do you struggle with money? You’re not alone.
Money is a means, not an end. It’s a necessity of life for sure, but more money does not always guarantee a “good life”. Money enables many aspects of modern life, but as a dominant consideration it becomes destructive.
The paradox is that more time and energy spent on personal finance does NOT create better outcomes. Unlike many other parts of life, we can’t create better outcomes by being smarter, spending more time, or putting in more effort.
Join Mindful Money author and experienced 40-year investor Jonathan DeYoe as he shares stories from artists, authors, entrepreneurs, and other advisors about how they mindfully minimize their need to think about money and get more out of life.
If you aren’t happy with your finances, feel like money takes more time that it should, or want to place your financial decisions into the broader context of your life, this show is for you.
Each episode will draw the line between the “enough” activities that the academics tell us are additive to family outcomes, and those “little bit more” efforts that take time and sap energy, but do NOT improve outcomes.

GUEST RESOURCES
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Yvonne’s Website: https://www.nurturingbigideas.com/
Yvonne’s LinkedIn: https://www.linkedin.com/in/yvonnedivita/
Yvonne’s YouTube Channel: https://www.youtube.com/user/Y2vonne
Nurturing Big ideas Facebook: https://www.facebook.com/nurturingbigideas/
Nurturing Big Ideas Twitter: https://twitter.com/IdeaNurturing
Nurturing Big Ideas LinkedIn: https://www.linkedin.com/company/nurturing-big-ideas/
Yvonne’s Books:
How to Write a Book: https://www.amazon.com/How-Write-Book-Step-Step/dp/1934229385
Dickless Marketing: Smart Marketing to Women Online: https://www.amazon.com/Dickless-Marketing-Smart-Women-Online/dp/0977729702

MINDFUL MONEY RESOURCES
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Jonathan’s Book – https://www.amazon.com/Mindful-Money-Practices-Financial-Increasing/dp/1608684369
Website - https://mindful.money/
Jonathan DeYoe on LinkedIn - http://linkedin.com/in/jonathandeyoe
Mindful Money on Twitter - https://twitter.com/MindfulMoney_Ed
Mindful Money on Facebook - http://facebook.com/MindfulMoneyPlan
Mindful Money on Instagram - http://instagram.com/mindfulmoneyplan
Mindful Money on YouTube - https://www.youtube.com/c/MindfulMoney🎙️
Podcast Production by FullCast: https://fullcast.co/sn