Hanna Horvath is a Certified Financial Planner who specializes in decoding the psychological forces driving our financial decisions. Through her newsletter "Your Brain on Money," she explores how unconscious scripts, cognitive biases, and emotional triggers shape our relationship with money.

In this episode of Mindful Money, I talk with Hanna about the unconscious beliefs that shape our financial decisions, the psychological roots of money anxiety, and why so many people feel stuck despite having financial knowledge. Hanna explains how our upbringing, environment, and generation influence our money mindset—and how becoming aware of our internal money scripts is the first step toward financial well-being. We also explore practical ways to bring spending in line with personal values and reclaim mental space from money stress.

In this episode:
(00:00) - Intro
(01:07) - Meet Hanna Horvath: financial journalist and expert
(02:13) - Hanna’s background and early career
(03:46) - The turning point: from wealth accumulation to money psychology
(04:34) - The disconnect between financial knowledge and behavior
(05:19) - Navigating financial journalism and starting a newsletter
(12:20) - Generational perspectives on money
(16:27) - Understanding money scripts and psychological drivers
(18:34) - The influence of childhood on money perception
(20:20) - Money as a tool for expressing values
(21:14) - Dealing with financial media and overwhelm
(22:22) - Practical tips for financial management
(26:52) - Aligning spending with personal values
(32:56) - How to connect with Hanna

Get full show notes and links at https://mindful.money.

ABOUT MINDFUL MONEY:
Do you struggle with money? You’re not alone.

Money is a means, not an end. It’s a necessity of life for sure, but more money does not always guarantee a “good life”. Money enables many aspects of modern life, but as a dominant consideration, it becomes destructive.

The paradox is that more time and energy spent on personal finance does NOT create better outcomes. Unlike many other parts of life, we can’t create better outcomes by being smarter, spending more time, or putting in more effort.

Join Mindful Money author and experienced 40-year investor Jonathan DeYoe as he shares stories from artists, authors, entrepreneurs, and other advisors about how they mindfully minimize their need to think about money and get more out of life.

If you aren’t happy with your finances, feel like money takes more time than it should, or want to place your financial decisions into the broader context of your life, this show is for you.

Each episode will draw the line between the “enough” activities that the academics tell us are additive to family outcomes, and those “little bit more” efforts that take time and sap energy but do NOT improve outcomes.

CONNECT WITH HANNA:
Website: https://www.hannahorvath.com/
LinkedIn: https://www.linkedin.com/in/hanna-riley-horvath/
Instagram: https://www.instagram.com/yourbrain_onmoney/

MINDFUL MONEY RESOURCES:
Website: https://mindful.money
Jonathan DeYoe on LinkedIn: https://www.linkedin.com/in/jonathandeyoe
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🎙️Podcast Production by Turncast: https://turncast.com.