SUMMARY
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Debbie Allen is an author, business mentor, brand strategist, and the number one authority on expert positioning. Debbie runs a mentoring program for experts where she leverages her decades of entrepreneurial wisdom and business building experience to successfully mentor a diverse group of small business owners, entrepreneurs and franchise owners.

Today, Debbie and Jonathan talk about mutually beneficial mentor-mentee relationships, the importance of mindset and personal development and why success is so contingent on being a lifelong learner.

TAKEAWAYS
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01:07 – Debbie Allen shares her scrappy entrepreneurial origin story and talks about how mentors were vital to her success
09:35 – Debbie defines both what a mentor is and what a mentor does
11:59 – What to look for in a good mentor-mentee relationship
13:52 – Debbie speaks to the diverse range of clients she works with
20:44 – Personal development and the importance of mindset
28:55 – Shameless self-promotion
33:28 – Learning via Summits and other video platforms
37:34 – Debbie expounds on the work she’s doing with her mentoring program for experts
43:13 – Debbie talks about her latest book, Success Is Easy
48:55 – The last thing Debbie changed her mind about and one thing she wishes people knew about her
51:14 – Jonathan thanks Debbie for joining the show and lets listeners know where they can follow her

QUOTES
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“You can sell a very successful business and give it to the right people. But, again, if they don’t have that drive to want to learn or a mentor to follow, it’s really hard. Solo entrepreneurship isn’t solo. You have to have a mentor all the time to be successful.” (09:19)

“It doesn’t matter, your age. It doesn’t matter if you know how to do it. Ever business I started I didn’t know how. You find people to help you. That passion and excitement just keeps you moving forward.” (17:34)

“It’s crazy to think you’re gonna start a business on a shoestring budget. You just can’t. It’s gonna take you so much longer to be successful.” (23:52)

“You promote yourself in the service of others. So, if you’re not talking about your programs, what you’re offering, how you help people, you’re not only robbing yourself of more income. You’re robbing them of the opportunity to work with you and make a difference.” (30:08)

ABOUT MINDFUL MONEY
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Do you struggle with money? You’re not alone.
Money is a means, not an end. It’s a necessity of life for sure, but more money does not always guarantee a “good life”. Money enables many aspects of modern life, but as a dominant consideration it becomes destructive.
The paradox is that more time and energy spent on personal finance does NOT create better outcomes. Unlike many other parts of life, we can’t create better outcomes by being smarter, spending more time, or putting in more effort.
Join Mindful Money author and experienced 40-year investor Jonathan DeYoe as he shares stories from artists, authors, entrepreneurs, and other advisors about how they mindfully minimize their need to think about money and get more out of life.
If you aren’t happy with your finances, feel like money takes more time that it should, or want to place your financial decisions into the broader context of your life, this show is for you.
Each episode will draw the line between the “enough” activities that the academics tell us are additive to family outcomes, and those “little bit more” efforts that take time and sap energy, but do NOT improve outcomes.

GUEST RESOURCES
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Expert Positioning Success Website – https://debbie-allen.mykajabi.com/expert-positioning-strategy-call
Debbie’s Website – https://debbieallen.com/
Debbie’s Facebook – https://www.facebook.com/DebbieAllenInternational
Debbie’s YouTube – https://www.youtube.com/user/dallen7001
Debbie’s LinkedIn – https://www.linkedin.com/in/debbieallenspeaker/
Debbie’s Books:
Success Is Easy – https://www.amazon.com/Success-Easy-Shameless-No-nonsense-Strategies/dp/1599186470
The Highly Paid Expert – https://www.amazon.com/gp/product/B07J1BWCC1/ref=dbs_a_def_rwt_bibl_vppi_i0
Insider Secrets of International Speaking – https://www.amazon.com/gp/product/B01BDCRJMU/ref=dbs_a_def_rwt_bibl_vppi_i2
Skyrocketing Sales! – https://www.amazon.com/gp/product/1419510487/ref=dbs_a_def_rwt_bibl_vppi_i4
Confessions of Shameless Self-Promoters – https://www.amazon.com/gp/product/0071462023/ref=dbs_a_def_rwt_bibl_vppi_i3

MINDFUL MONEY RESOURCES
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Website - https://mindful.money/
Jonathan DeYoe on LinkedIn - http://linkedin.com/in/jonathandeyoe
Mindful Money on Twitter - https://twitter.com/MindfulMoney_Ed
Mindful Money on Facebook - http://facebook.com/MindfulMoneyPlan
Mindful Money on Instagram - http://instagram.com/mindfulmoneyplan
Mindful Money on YouTube - https://www.youtube.com/c/MindfulMoney
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Podcast Production by FullCast: https://fullcast.co/sn