Despite economic concerns, Easter spending in the U.S. is projected to reach $23.6 billion this year—up from $22.5 billion last year and just shy of the $24 billion record in 2023. Consumers are still splurging on food ($7.4B), gifts ($3.8B), clothing ($3.5B), flowers ($1.9B), and decor ($1.7B). Notably, over half of shoppers plan to buy from discount stores to manage costs. The Easter Bunny, it seems, isn’t worried about tariffs or a potential recession.
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