Apple is focusing on India to diversify its revenue as global competition intensifies. Global smartphone shipments increased to 45.2 million units in Q2, with Apple maintaining its No. 2 position behind Samsung. However, Apple's global market share slipped from 16.6% to 15.8%, while Xiaomi and Vivo saw increases. Apple's sales in India surged nearly 33% to almost $8 billion, tapping into the country's rising middle class. Despite this, iPhones account for just 3.5% of the 690 million smartphones in India.
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