Caitlin Clark, NCAA Division I's top scorer, was picked first by the Indiana Fever in the WNBA draft, boosting NCAA tournament ratings to over 14 million. Fever's ticket prices surged 91% for their game against the Connecticut Sun. With 2 million Instagram followers, Clark secured deals with Nike, Gatorade, Xfinity, State Farm, and Buick. Her collector appeal is unprecedented; "Caitlin Clark" searches on eBay exceed 11,000 daily, with trading cards listed for over $10,000, including a $20,000 autographed card commemorating her record-breaking 3,528th point.
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