Over half of Amazon’s merchants are based in China, meaning even a modest tariff increase—from 2% to 10%—could severely impact their U.S. business. The ripple effects extend beyond retail, as companies like Shein and Temu are scaling back digital ad spending due to rising tariffs. This pullback could cost Meta up to $7 billion in lost ad revenue across platforms like Facebook and Instagram. Wall Street is starting to feel the impact, even if tariff revenues haven't yet made a noticeable difference for the U.S. government.
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