Stand-up comedy has shifted from aiming for sitcom fame to leveraging platforms like Netflix, YouTube, and social media for audience building. Live comedy ticket sales have surged over the years, reaching $909 million in 2023 from $371 million in 2012. The internet has turned stand-up into a lucrative business, with comedians like Bert Kreischer grossing $33 million on tour. Netflix began funding stand-up specials in 2013, paying top names like Dave Chappelle and Jerry Seinfeld $20 million per special. While Netflix specials are not the main income source, they've become a significant pathway to stardom, surpassing traditional talk show appearances. Comedians must continuously generate new material for both Netflix and live shows to stay relevant.
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