Around 135 million Americans, or 47% of the population, listen to podcasts. Shows like SmartLess and Call Her Daddy are reaching massive audiences, with Call Her Daddy recently drawing 5 million listeners for an interview with Kamala Harris. Podcasts are becoming key platforms for targeting specific demographics; Call Her Daddy focuses on young females, while SmartLess and other shows appeal to different groups, like younger white males in Trump’s case. As traditional media like TV and newspapers become less influential, podcasts are gaining importance due to the loyalty and persuadability of their listeners. A big question is whether Joe Rogan, with his massive influence, will host one of the candidates in the final weeks, potentially swinging the election. Podcasts have become a major player in this election cycle.
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