- Kim Kardashian’s $4 billion underwear company, Skims, debuted its first men’s collection last week.
- Men’s underwear is a $5.7 billion market, long dominated by Hanes and Fruit of the Loom
- Skims are hitting the courts, too: NBA and Skims announced a multiyear deal yesterday that makes Skims the official underwear partner of the NBA, WNBA, and USA Basketball.
- Skims brought in male athletes like Brazilian soccer star Neymar, Oklahoma City Thunder’s Shai Gilgeous-Alexander, and San Francisco 49ers defensive end Nick Bosa for the first ad campaign.
- Within the first five minutes of launch, the website had 25,000 orders.
- A shapewear line is reportedly in the works as Skims for men sees success, we may soon see
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