YouTube is streaming an exclusive NFL game this Friday night—Chiefs vs. Chargers live from Brazil—marking a major shift in sports broadcasting. This all-digital play is aimed at Gen Z, who grew up on YouTube, and taps into the platform’s massive reach of 2.5 billion monthly users, far surpassing the Super Bowl’s 100M+ viewership. The NFL sees this as a test run to attract global fans, boost jersey sales, and increase live attendance. All eyes are on the live stream and replay numbers, which could reshape the future of how we watch football.
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