Stock Market Winners & Losers: Stocks Await Big Tech Earnings | Road to the Big Game is Pricey | Amazon Primed to Shake Up Advertising

Winner: Stocks await big tech earnings
Stocks remained relatively stable as Wall Street awaited earnings reports from major tech companies such as Microsoft, Apple, Meta, Amazon, and Alphabet, along with the Federal Reserve's rate policy decision. This week marked a busy period for earnings season, with 19% of the S&P 500 expected to report. Investors were also monitoring companies like Boeing and Merck. The outcomes of these events were seen as crucial in determining whether the market would sustain its recent breakout.

Loser: Road to the Super Bowl is Pricey
Super Bowl 58, the highly anticipated event at Allegiant Stadium in Las Vegas, is just two weeks away. The cost for attending is steep, with a round-trip flight for two priced at $700 and the cheapest hotel accommodation for two nights also at $700. Tickets for two individuals range from $9,000 to $62,000 and even the least expensive single ticket on Vivid Seats starts at $6,885 for nosebleed seats, excluding additional surcharges and fees. This represents a significant increase from the previous year when the cheapest ticket was $4,489. Currently, the lowest-priced single ticket on StubHub is $6,400, while Ticketmaster lists tickets starting at $9,100, without specifying fees. For those willing to spend without constraints, a 50-yard line ticket is available for just under $31,000.

Loser: Amazon primed to shake up advertising
Amazon is set to introduce commercials on Prime Video, aiming to generate over $5 billion in annual revenue. Starting today, ads will be shown, and subscribers unwilling to view them can pay an extra $3 per month for an ad-free experience. Approximately one-third of subscribers are expected to opt for the ad-free option. Unlike Netflix and Disney+, Amazon has abundant customer data due to its Prime membership base, comprising around 70% of US adults. This data allows for more targeted ads, offering brands a potentially higher return on investment. Last year, Prime accounted for 3.3% of US TV-watching time, compared to Netflix (7.7%), Disney+ (1.9%), and YouTube TV (8.5%).

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