Stock Market Winners & Losers: Stocks Open Lower Before Fed Decision | TikTok Strikes Again | Nearly Half of Americans Made Impulsive Purchases

Loser: Stocks Open Lower Before Fed Decision
Stocks retreated as Wall Street awaited the results of this week’s Federal Reserve policy meeting.

The Fed is not expected to raise rates when announcing its decision Wednesday.

Oil prices advanced today. Brent crude prices were up $1.24 to $95.67 a barrel. Prices have gained for three consecutive weeks.

Costliest Election Cycle Ever. Red Spend, white, and blue . The 2023–2024 election cycle is forecast to bring in $10.2 billion in political ad spend, marking a 13% jump from the 2019–2020 election cycle’s spend of $9 billion. If will be the most expensive election cycle ever recorded which looked at TV, radio, digital, and CTV spend.

Disney plans to nearly double to $60 billion its investment in parks and cruises business over the next 10 years. Domestic parks, particularly Walt Disney World in Florida, have seen a slowdown in attendance and hotel room purchases.

Tik Tok Strikes Again!!! Pringles just unveiled a $140 collab with The Caviar Co.— A popular TikTok trend, which has seen users adding a dollop of caviar onto Pringles and has veen viewed more than 10 billion times.

Loser: Target Pulls Holiday Deals to Early October
Target is once again getting an early start on the holiday season in a bid to undercut competitors Amazon and Walmart .

Target’s fall deals, called Circle Week, will run from Oct. 1 to Oct. 7 this year.

The retailer’s event starts a week before Walmart’s “Holiday Kickoff” sale event, and Amazon’s two-day “Prime Big Deals Day,”

Last year, Target’s “Deal Days” started Oct. 6.

In 2019, Target’s holiday deals began Nov. 8.

Get the consumer early’ type of an environment.

Americans are expected to tighten their purse strings this holiday season—meaning getting a head start will be important.

Mastercard predicts retail sales will grow by 3.7% this holiday season, down from 7.6% in 2022.

Loser: Nearly half of Americans have made an impulse social media purchase
If you’ve ever bought cool ear buds or slushy cups after seeing someone on TikTok or Facebook, , you’re not alone.

Over the last 12 months, adults have spent $71 billion on impulse buys based on what they saw on social media.

Nearly half (48 percent) of social media users say they have impulsively purchased a product they saw on social media

68 percent of those buyers say they later regretted at least one of their purchases.

Consider the 24-hour rule, step away from that item in your cart for 24 hours before you buy it.

Impulse purchases can add up quickly. Over the past 12 months, Americans spent an average of $754 on social media buys .

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