Tapestry is seeking to acquire Capri Holdings for $8.5 billion, combining luxury brands like Coach, Kate Spade, and Stuart Weitzman with Capri's Versace, Jimmy Choo, and Michael Kors. The merger aims to counter falling revenues, but the FTC opposes the deal, citing concerns over reduced competition in the luxury handbag market. Social media marketing is also impacting the exclusivity of luxury brands, as seen when a single post by Taylor Swift featuring the unknown handbag brand Aupen caused the brand’s website to crash due to overwhelming demand.
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