$7 million for a 30-second Super Bowl ad? Crazy, right? But what's truly priceless? The halftime show. Rihanna's 5-second makeup break? $5.6 million in brand growth. Michael Jackson, U2, Dr. Dre, Eminem, Bruno Mars—they all hit the jackpot with unforgettable performances. Forget the ads; the real MVP is the halftime show.
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