New travel trends like "set-jetting," where trips are inspired by TV shows and movies, are expected to drive the travel industry in 2024. This trend involves travelers visiting destinations featured in popular media, such as Thailand, Romania, South Korea, and Scotland. Another trend, "destination dupes," offers less expensive alternatives to popular places, as popularized by TikTok. Examples include Taiwan for Seoul, Pattaya for Bangkok, Liverpool for London, and Quebec City for Geneva. Additionally, "tour traveling," or traveling for concerts, is gaining traction, with fans of artists like Beyoncé and Taylor Swift traveling globally for concerts. This trend is expected to continue, with 70% of travelers expressing willingness to attend concerts outside their hometown, providing an opportunity to explore new places.
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