Meta, the parent company of Facebook, Threads, WhatsApp, Meta AI, Meta Quest, and Ray-Ban smart glasses, is fundamentally an advertising powerhouse—98% of its revenue comes from digital ads. Despite its growing product ecosystem, advertising remains the core driver, generating around $42 billion in quarterly revenue (~$160 billion annually). Meta AI has already surpassed 1 billion monthly users in its first year, Threads has reached 350 million users, and WhatsApp is at 3 billion users. China accounts for 11% of business, and tariffs had minimal impact this quarter. While short-term growth may be leveling off, Meta remains a compelling long-term investment due to its dominance in digital advertising and strong presence in the U.S. market.
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