WrestleMania 40 made history for WWE, becoming its most successful live event. Held over two nights in Philadelphia, the event drew a gate up by 78% with 145,298 attendees across both nights, and viewership increased by 41% compared to last year. Merchandise sales, in partnership with Fanatics, rose by over 20%. Additionally, fans were treated to immersive experiences at the WWE World experience and a wide range of branded merchandise at the WWE Superstore. On social media, WWE's channels generated over 660 million views, and the WWE YouTube channel recorded its highest daily views ever, reaching 67 million views in 24 hours. Notably, Dwayne "The Rock" Johnson participated in a tag team match, marking his first WWE match since 2016.
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