YouTube, approaching its 20th anniversary, continues to dominate user-generated content, capturing 9.7% of U.S. TV viewership compared to Netflix's 7.6%. Over 150 million Americans watch YouTube on connected TVs, contributing to over 1 billion hours of daily content consumption. YouTube's ad revenue reached $31.5 billion, an 8% increase from 2022 and a 271% rise over six years.
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